Logo Design | Art Direction | Brand Guidelines
Gym Branding for Austin Toloza, owner of HSC Gym out of San Jose, California. They wanted to rebrand with a fresh take based on the Gundam theme we have done before. Mixing in classic Anime styles, with clean modern line work. Overall a great project and team to have worked with.
Client: HSC GYM
Branding | Art Direction | Logo Design
Zero Group MFG is a weapons and training consulting brand. Focused on top-tier AR Platform Rifles. They reached out and wanted to create a Logo that was responsive but matched a mix of occult inference, with a style that fits the Firearms industry as well. Overall a great team to have worked with and a great project to have helped them with. Please do check them out.
Client: Zero Group MFG
Branding | Art Direction | Apparel Design
Spartan Arms in Las Vegas is a great gun shop providing premium shopping and gunsmithing services in the firearms industry. Their Gunsmith (Chance) needed some personal branding and merch options. We happily teamed up to create a Graphics Kit that could be used for all his needs and help elevate their gunsmithing visual assets. A great thematic project and one that fits well within their visual style.
Client: Spartan Arms Las Vegas
Branding | Art Direction | Logo Design
Synergy Systems is a custom weapons manufacturer in Tampa Florida. They needed a logo that is responsive and made sense to their industry. Along with that, they have a three-tiered system for the weapons they sell. Each tier has its own Oni Mask and associated merch. Overall the Branding takes a very modern and clean look.
Client: Synergy Systems
Branding | Art Direction | Logo Design
Neo Mag is a unique brand in the firearms and tactical industry. They spearheaded a unique product, aptly known as the Neo Mag, which is a magazine pocket clip, holding the magazine using Neodinum Magnets. They needed something fresh as part of a bigger package mixing in Illustration and Brand Design. This is the Brand Design Portion. We helped create a logo inspired by their already inspired branding, but with a more tactical industry feel and one that had subtle feel and notes to their core product.
Client: Neo Mag
Branding | Art Direction | Logo Design
CNVRT is a start-up based in Florida, they offer a new charging solution that applies Conversation technology which is the first of its kind when it comes to offering power banks and wall adapters. They needed a complete branding kit that covered, their logo system, brand guide, stationary, packaging, and product layouts for production. We set out to really work on creating a focused Logo that fits the tech and mobile charging industry. Ther logo had to cover not only their charing ability but the conversation tech that comes with it. Leading to the final result. Great project to have spear headed and created.
Client: CNVRT Connverty Solutions, LLC
Branding | Art Direction | Logo Design
Had the pleasure of working with a local skincare brand. They wanted a fresh take on their previously established branding, so we created a full system with supporting stationary and brand guides. They offer personalized and high-end skincare using top-of-the-line facials and in-house organic creams and products. After spending some time with them and trying to capture. Some base ideas, we landed on the theme of the Butterfly, not only for its known beauty but its transformative process into a gorgeous butterfly. From there we worked on making a system that was clear, concise, and supported the brand from the smallest icon to a full layout.
Client: Barek Skin Beauty
Branding | Art Direction | Logo Design
The Administration MP is a Music Publishing brand focused on its core clientele of renowned Hip Hop Music Artists, as well as varying artists in different music genres. The core idea behind their company name came from them being the “admin” handling the business side of music publishing. They wanted something that played well into that name and had an official government feel. Combining these concepts to create a branding system that felt on par with their clients, and worked for them.
Client: The Administration MP
Branding | Illustration | Product Design | Brand Strategy
Night Raid is a Las Vegas Based Stree Tuner Club focused on high end cars and custom built Japanese Import Race Cars. They wanted a unique design that reflected their style and method of taking on the street tuner culture. The mask came from the idea that they want its members to be like a clan, a group that dawns the mask and lives in the Tuner Culture. I wanted to make a visceral Oni mask that really hit that note.
Client: Night Raid
Email: roberto@orozcodesignstudio.com
Instagram: orozcodesign
Branding | Art Direction | Logo Design
Paul Nash needed some personal branding for his music career. Diving head-first into the brief and creating the theme and look he needed. Keeping it strong and yet on brand for the industry and demographic he plays to. Really enjoyed working with Paul to make this one come to life.
Client: Paul Nash
Art Direction | Illustration | Branding
Had the pleasure of working with Smash Iron Fitness, located in Las Vegas, NV. They reached out to create a custom branding set for a sub-division of their brand called Roninjitsu Martial Arts, a BJJ school that is part of the Smash Iron Family. Smash Iron fitness wanted a custom-made Samurai-themed design that matches the style of a Ronin. A singular Samurai, with a clear japanese feel. Smash Iron came up with the name, and thus wanted to incorporate something more unique than the typical BJJ school brands have.
Client: Smash Iront Fitness, LLC
Art Direction | Illustration | Branding
Had the pleasure of working with Smash Iron Fitness, located in Las Vegas, NV. They reached out to create a custom set of designs for their Jiu-Jitsu Division. Playing into their current branding showcasing the massive Hulk Hand in a gi and taped up ready to roll.
Client: Smash Iront Fitness, LLC
Branding | Creative Direction | Logo
Logo Branding for Strength Syndical an offset of FOG (Fraternity of Giants) a strong man and strength training brand. This logo is intended to be a Secret Society for those in the Strength industry. Based on Lovecraftian and leviathan aesthetic while still combining the two S's into the Logo Mark. The Logo Type was also made by hand to match the overall style. From Icon to full logo layout, a branding system that can be used on all mediums.
Pizza Gang Aesthetics is a Personal training company out of California. They are a brand that focuses on providing direct one on one training to their clients. They reached out and needed a fun and take on their branding. They wanted it to be based on their laid back style of dealing with clients and to keep it fun. I went about making sure that the branding was not only functional and represented their ethos well, but that it also was fun and unique to their humor.
Sean Conway is a funny Comedian based in Australia. He reached out and was in need of a fresh new look to his branding for use in his shows and merchandise. I sketched up some concepts and of course made sure to keep it fun and loose. Once we worked out the right design I went ahead and made sure to bring that vibrant energy he has into the design. Thanks for taking the time to check out the work.
Client: Sean Conway
Email: roberto@orozcodesignstudio.com
Instagram: orozcodesign
Branding| Illustration | Brand Strategy
Logo and illustration for the Shut Up Berto Podcast. Fun show full of uncut and loose comedy. Playing on a fun take on the world.
Podcast Available here: http://shutupberto.libsyn.com/rss
Hellfire Combat Club is a UK based Sword fighting company. They are part of a new and growing industry were people go and learn to use swords in Combat, they learn the ins and outs of swordsmanship and the styles used by knights and ancient warriors. Hellfire focuses on real fighting and European styles. The process of the Logo was brining the modern with the old. The classic Sigil of olden days with the modern type and vector style I create.
Branding | Logo | Product Development | Brand Strategy
Colossus Athletics is a NY based athletic brand focused on the weight lifting community that takes Lifting seriously and looks for quality over vanity. They were in need of branding that reflected their ethos and style. Their name is a direct reference to the massive statue that overlooked the port of Rhodes in Ancient Greece, a strong, powerful, stoic, and timeless name. Thus the creation of the Logo as is and the simplicity of Black and White.
Creative Direction | Identity Design | Hand Lettering
TSOB or The Sound of Barbell requested a Logo with a set of specifications. They wanted a versatile Logo that would work well throughout various platforms and mediums, after reviewing the brief and spending some time researching what they were about I created some rough sketches and from that we built a Logo that was not only strong and yet relaxed, but could be a system that is used throughout all of their branding. Overall a great project, and with all my work I try to be as personal and custom with the client to create something unique to their needs.
Client: TSOB
Klash Personal Training is a fitness training company out of Australia. Their focus is on providing premium training to as many people as possible, opening their approach to anyone who wishes to improve their bodies and themselves. They wanted a new approach, part of that approach was the classical and timeless style of Greek and Roman Art; many of the greatest examples of Physiques and poses came from the master sculptors of their time. This was a great inspiration to creating the branding. An emphasis on the Type and layout. I created a custom Logo Type and Logo. the final outcome is mix of classic Greek and Roman Art with a modern touch of Graphic Design. Thank you very much taking the time to check out the work. Feel free to get in touch.
Branding | Creative Direction | Lettering | Apparel Development
Zero Fucks is a an athletic apparel brand out of Toronto Canada, they're take on gym apparel is fresh and more centered around the use of good design to an ethos of not giving a fuck. I created a custom Logo and Logo type that was both visually strong, but also had a bit of flare and could be used in endless ways. I also helped with the creation of their Apparel as well. Combining hand lettering with classic design. From sketch to final design and product. Creative Direction on my end being key to establishing a strong brand that fits the style, and aesthetic of said brand.
Client: Zero Fucks Apparel
Prestige is a Refrigeration company based out of Las Vegas, they specialize in heating and Cooling, with an emphasis on Commercial and residential clientele. They contacted me wanting to create their branding and find a way to set them apart from the local and National competition. I took my time looking at what most of the brands in their industry tend to do, and how we could offer a clear and concise Logo that meets their needs, while still connecting with their local clients. Vegas is a desert city, A miserable hot city (BELIEVE ME I KNOW). So why not focus on a relief they offer their clients, thus a mix of not only a local mountain reference, but a mix of nods to the name "Prestige" and cold references. The script type is more relaxed and not so focused on a corporate feel. Vegas has enough square cooling brands that don't inspire confidence in what they do. So my approach was to make sure this Brand did indeed do that.
NHSSN is a local Non-Profit that focuses on helping people become home owners and helping with Transitional Housing, especially low income renters who are need of assistance.
We helped provide a Re-Brand that would change their current system, they were in need of a fresh, new take on their image. We did a lot of research and looked for a solution that would reestablish the brand and make it more appealing to a broader audience.
The initial steps involved getting rid of every aspect they had, we went with a simple, smart, and straight forward approach that would work well in any medium. and would soften the brand as compared to their previous branding.
Client: NHSSN
Creative Direction | Identity Design | Brand Development
Nutri Outlet is a new company based out of Los Angeles, California. They are a wholesale Nutrition Supplement company that is looking to have a fresh take on online supplement retail companies. They contacted me and wanted to brand themselves. So our focus was to create a Mark and Type that fits well with the Industry and theme they are in. After spending some time refining and researching who their customer base would be and how they would operate their company, this simple, modern, and concise Logo was the best solution for their Company. It is applicable in multiple color or just one.
Client: NUTRI OUTLET
Logo Design | Branding | Identity | Illustration
Cool Dogs is a New York based Hot Dog company that wanted to create an image for themselves that is both fresh and witty, something that did not adhere to the traditional style of branding in their industry. So I opted to create something that played not only with words, but was visually witty as well. So a combination of the Weiner Dog and a hot dog ended up being both playful and clean.
Renewable Envoy is a Non-Profit Organization based in Las Vegas, they are mainly focused in spreading awareness for Solar Energy through the use of Public Art that is powered by Solar Energy. They reached out to us and wanted to do a rebrand to get a new take on their image. We spent some time researching and making concepts that fit the theme of Renewable Envoy, we wanted a sleek, modern, and abstract take on their image. We also looked at what color theory best fit their message. All these parts put together lead to various options, but the final outcome was one of refinement and simplicity. Overall a project that helps spread a positive message through Art and Design.
Client: Renewable Envoy
Sapphire Mountain Winery is intended to be a refined, modern, luxury wine company. Established in 1914, they have shown to be a strong consistent brand. Based out of Napa Valley, CA a world renown area for its wine and wine brands. The emphasis for this Identity was one of classic refinement, and modern progress. Sapphire Mountain is a Family owned company that prides itself in it's tradition and quality wine. So when the Logo was being created I wanted all of that to be encapsulated. So the three Sapphires actually represent the three core values of the company; Family, Tradition, Quality. This was paramount in establishing the aesthetic of the Brand. Followed by the logo was the total package of the Business Card, Letter head, Secondary items, and very important; the packaging. I provided a 3D rendering of the packaging to get a more realistic view of what it may look. The same applied to the logo and the Business cards. A realistic Mock up helped cement what the branding would look like. Overall this project was a deeply researched and thought out process to ensure that Sapphire Mountain Winery maintained its presence into the future, while still keeping its core values.
Client: Sapphire Mountain Winery
Branding for Mayra Carrillo, a local business owner in the field of translations, specifically in English to Spanish and Spanish to English, she is CHI certified and helps as a direct interpreter for the Health Industry. She contacted me wanting to rebrand and make her Business even more professional. I looked at her industry and her competitors to get a vibe of what could set her apart and find way to combine a unique personalized mark, that could be understandable and timeless.
