Art Direction | Illustration | Apparel Design
A personal Project to explore some Japanese Tattoo-inspired art with my approach and style, a very fun way of practicing and sharpening one's skills. This design is available via Teepublic and as a free sticker with every order.
Vector Illustration | Art Direction | Apparel Design
Illustration for Austin Toloza, owner of HSC Gym out of San Jose, California. , intended to be used as a Gym design for apparel, but also as the floor mats for the Olympic lifting areas. The concept was a Gundam-themed around gym culture and hitting the weights. It's a fun project to have spearheaded.
Client: HSC GYM
Art Direction | Illustration | Apparel Design
Had the pleasure of teaming back up with Night Fision. They are out of Michigan and make premium night sights for Firearms as well as various sighting solutions. We teamed up to create a unique apparel illustration to be added to their merch line, but could be used at events, expos, and various mediums to help grow their visual presence. Taking note of their brand logo, their brand colors, and their roots in Michigan, this became the creative notes for this illustration.
Client: Night Fision
Art Direction | Illustration | Apparel Design
Had the pleasure of working with Night Fision. They are out of Michigan and make premium night sights for Firearms as well as various sighting solutions. We teamed up to create a unique apparel illustration that not only would make a great addition to their merch line, but could be used at events, expos, and various mediums to help grow their visual presence. Taking note of their brand logo, their brand colors, and their roots in Michigan this became the creative notes for this illustration.
Client: Night Fision
Art Direction | Illustration | Apparel Design
Had the pleasure of working with the Hive Syndicate the team behind the great apparel for 30 Seconds to Mars. This was a great chance opportunity. They were fans of my prior work with Raskol Apparel and wanted to team up. They wanted something to add to their summer release, vibrant and within the Band theme. A fun project and a great team to work with.
Client: 30 Seconds to Mars
Branding | Art Direction | Apparel Design
Dove Mounts is a unique brand making optic mounting solutions for pistols. We teamed up and made some great Star Wars-themed work to help elevate their overall brand presence at trade events and with their customers. We leaned into the Mandalorian Bounty Hunter theme, a great theme we were happy to bring to life, creating a set of designs for use in merch, but as a coin as well.
Client: Dove Mounts
Art Direction | Illustration | Apparel Design
Acer contacted us needing to create a unique apparel design for use in promotion across the brand from trade shows, events, merch, and overall something that captures the Predator Gaming division feel and style. They gave us free rein to take in what they offer and create something original and custom to them. We went with their Tag Line “It Lies Within” and based on that had a Tiger design incorporating their Predator Gaming Logo. A fun project to have worked on with various team members from the brand.
Client: Acer Incorporated
Art Direction | Illustration | Apparel Design
Acer contacted us needing to create a unique apparel design for use in promotion across the brand from trade shows, events, merch, and overall something that captures the Predator Gaming division feel and style. They gave us free rein to take in what they offer and create something original and custom to them. We went with their Tag Line “It Lies Within” and based on that had a Mech design molded from their Predator Gaming Logo Coming out from within. A fun project to have worked on with various team members from the brand.
Client: Acer Incorporated
Branding | Art Direction | Apparel Design
Spartan Arms in Las Vegas is a great gun shop providing premium shopping and gunsmithing services in the firearms industry. Their Gunsmith (Chance) needed some personal branding and merch options. We happily teamed up to create a Graphics Kit that could be used for all his needs and help elevate their gunsmithing visual assets. A great thematic project and one that fits well within their visual style.
Client: Spartan Arms Las Vegas
Branding | Art Direction | Apparel Design
American Defense MFG is a premium AR Platform manufacturer, we teamed up to create a unique set of designs meant to be used throughout the brand from merchandise, even swag, packaging, and to whatever need they find for the benefit of the brand. With the prior set of designs we focused on their Eagle theme, but they are also massive Wisconsin Badger fans, being based there they naturally wanted to exemplify that fandom and create a set of designs that honored that fandom and melted their position as a top-tier brand. Overall a great project to help expand ADM’s visual image in the FIrearms industry.
Client: American Defense MFG
Branding | Art Direction | Apparel Design
American Defense MFG is a premium AR Platform manufacturer, we teamed up to create a unique set of designs meant to be used throughout the brand from merchandise, even swag, packaging, and to whatever need they find for the benefit of the brand. We started first with their iconic eagle and their flagship rifle. Overall a great project to help expand ADM’s visual image in the FIrearms industry.
Client: American Defense MFG
Branding | Art Direction | Apparel Design
Neo Mag is a unique brand in the firearms and tactical industry. They spearheaded a unique product, aptly known as the Neo Mag, which is a magazine pocket clip, holding the magazine using Neodinum Magnets. They needed something fresh as part of a bigger package mixing in Illustration and Brand Design. This is the Brand Design Portion. We helped create a logo inspired by their already inspired branding, but with a more tactical industry feel and one that had a subtle feel and notes to their core product.
Client: Neo Mag
Branding | Art Direction | Logo Design | Apparel Design
Ghost Armament is a Private Dealer in the firearms industry, they needed a rebrand and application of brand assets that can be used as merchandise and for foam inserts for their custom pistol builds. We took their prior brand theme and leaned into it to create a bit of a fun mascot and character design that also helps the brand overall.
Client: Ghost Armament Tactical Supply
Art Direction | Illustration | Merch Design
S2 wanted to expand its line of apparel, patches, and overall merch to promote the brand at future expos and industry gatherings. With the prior Toad design, we pushed that theme with this character.
Client: Synergy Systems (S2 Guns)
Illustration | Art Direction | Apparel Design
Synergy Systems wanted to add merchandise illustrations. This part of a series combines classic Japanese Tattoo styles with different animals and current warrior groups. A Jiraiya Toad is dawned in the FBI HRT tactical gear.
Client: Synergy Systems
Illustration | Creative Direction | Merchandise Design
Kalashnikov USA is a weapons Manufacturer out of Florida known for their popular arms and unique brand. They were in need of creating a line of merchandise assets to help support their brand and push more into their industry. The goal was to create a set of designs and illustrations that can really reinforce the brand name on multiple mediums, from apparel down to stickers. The overall theme sticking to their world renown name and Russian Heritage. A great project and opportunity.
Client: Kalashnikov USA
Illustration | Merchandise Design | Product Design
SOG is a top tier knife and tool company serving the Military, Law Enforcement, and Hunting community. They make really damn good gear and it was really awesome to work with them and help create an illustration that is an asset to their marketing and soft goods line. They really wanted a new take on their existing style and look. So I pretty much let loose and dived into their line of gear. Creating a skull that resonated well with their upcoming line. They were a real pleasure to work with and who doesn't like some badass skulls and knives.
Client: SOG
Illustration | Art Direction | Patch Design
Had the honor of getting contacted by the U.S. Navy to create a unit patch for an Air Crew stationed in Japan. The Air Crew is aptly called the “Wicked” and they wanted a Unit patch that separates them from the other units. The crew being the 4th unit also wanted to included that into the patch, so the combo of the Unit number and theme was a fun challenge.
Illustration | Product Design| Art Direction
Vertx is a Gear and apparel company looking to add a unique patch and apparel design that really connects with their clients. So why not combing a badass Mech Skull with their love of Cowboys.
Client: Vertx
Art Direction | Product Design | Illustration
Keyway Designs is a Phone Case manufacturer in Toronto Canada, we teamed up to create the Beast series. A line of high quality hand made cases for your Phone. Each design uses my signature style to create a visceral and custom phone case. I assisted in material selection and layout as well. Each one aptly named in Spanish. With more to come in the future.
Keyway Design: Phone Cases
Art Direction | Branding | Logo Design
Smash Iron Fitness is a top-tier Gym in Las Vegas, they needed new wall art that captures their love of DBZ as well as the great atmosphere in this gym. Overall a fun project that helped add a fun visual note to their great gym.
Client: Smash Iron Fitness
Illustration | Apparel Design | Vector Art
Mech illustration featuring a self made Zaku themed design from Mobile Suit Gundam. Me being a fan decided to combine my love fo the shows, toy figures, art toys, and just being a nerd in general to create the MS-OX-01. A chunky and mean looking mech. Apparel provided through Teepublic and future stickers, prints, and buttons here via the store.
Illustration | Creative Direction | Apparel Development
Me being a huge fan of Akira Toriyama and his work I felt I had to add my own twist and style while being recognizable. So as part of my free time projects, I would illustrate each character from the epic and classic Manga (Comic Book) and Animated show. Each illustration is done by hand first and then vectorized in Illustrator. Each one is a way of sharing my love of Akiras work with fellow fans.
Illustration | Art Direction | Apparel Design
Series of illustrations depicting some of the famous Marvel Heroes such as Deadpool, Captain America, IronMan, Spider-Man, Venom, and Wolverine. Personally being able to illustrate these characters was a great moment for me; also Spiderman is my favorite Marvel Hero bar none.
Illustration | Merchandise Design | Art Direction
Star Wars Series of Posters and products, each illustrated in a unique style. Placed on a various set of products ranging from apparel to mugs.
Art Direction | Poster Design | Illustration
Boba is the classic and most iconic bounty hunter in Star Wars. Another fun and vibrant take on this classic Star Wars character.
Art Direction | Poster Design | Illustration
Created a fun and vibrant illustration of Mando with Grogu (Baby Yoda) to be used as a poster.
Illustration | Digital Art | Product Support
Had the pleasure of being contacted by WB Games after creating a Sub Zero Illustration. They wanted to use it as part of their Mortal Kombat 11 Release party. So I created an addition illustration to add to the roster of Illustrations. My take being the classic uniform of my favorite fighter from Mortal Kombat… SUB ZERO!! Lots of spine ripping fun overall.
Client: WB Games
Illustration | Apparel | Art Direction
Worked with Fuji Sports to create a limited edition Gi and set of illustrations and designs to be used throughout the brand on various products in the future. The initial start was with the Gi and Rashguard, the core of the theme is based on collegiate sports and their affinity for animal mascots. The bulldog is renown in Jiu-Jitsu so it was a natural choice. We created the full set of designs and layouts for production.
Illustration | Brand Strategy | Apparel Design | Product Design | Art Direction
Fuji Sports is the leading brand in Judo and Brazilian Jiu Jitsu gear and training. They are makers of some of the finest gis, kimonos, and associated mats, and host a large amount of brands and sponsored athletes. I was very fortunate to have met Travis Stevens an Olympic Judo Silver Medalist in the 2012 Olympics. We teamed up to create a multitude of products and designs for use in branding, marketing, products, and merchandising. Worked hand in hand with the company and their sponsored athletes to create a line of apparel, gis, and branding items.
This one being the Toshi line of products. A line focused on the younger market in the world of Brazilian Jiu-Jitsu and Judo. Toshi is the forefront of their new campaign of the Kid and young adult market. The idea being a fun and easy to approach mascot that kids can become accustomed to with the Fuji Sports name. Toshi is their fighting Tiger Mascot to be used on a wide range of products. I helped design the Gi from to top to bottom, giving it a fun yet functional layout for use in practice and in competition.
Illustration | Profile Art | Creative Direction
Had the chance to illustrate Mike Epstein the Running back of the Illinois Illinis Football team. A clean profile illustration for use in social media and athlete usage.
Client: Illinois Illini
Illustration | Social Media| Digital Art
Created a portrait of Kiko Alonso of the NFL Team the Miami Dolphins as part of a Social Media design, in part to celebrate Kiko returning to the Miami Dolphins.
Illustration | Social Media | Sports Marketing
Had the opportunity to work with the MLB in creating an illustration that celebrated the Red Sox wining the world series championship featuring Mookie Betts their star player and several Boston champions celebrating their respective team championships. A fun project that as a Yankees fan was tough, but still a great one.
Mascot Design | Illustration | Product Advertisement
Created a fun combo of the Yankees and Under Armor Baseball gear. Showcasing a fun mascot and Under Armor Cleats, and gloves. A great combo that fits the team as well.
Illustration | Art Direction | Merchandise Design
Proof of concepts to display an alternate take of the Golden Misfit and Golden Knights Mascot used by the Golden Knights in the T-Mobile Stadium. A fun set of illustrations for fans to show off on different mediums and usage. Keeping the Gold theme alive and still playing into the fun Hockey atmosphere that has taken over Las Vegas
Illustration | Creative Direction | Apparel Development
Pukie the Clown an iconic character in the world of CrossFit. Yet this this time I opted to give it a more visceral and vibrant approach, Pukie is a character which is praised as an honor or challenge to CrossFit athletes for pushing themselves to the point of physical sickness where they throw up. As morbid as this sounds it "Spawned" an iconic character and badge of honer. So I wanted to make this character come to life to have a real visual impact on a shirt, a color dense illustration that carries the message of Pukie through and through.
Illustration | Creative Direction | Apparel Development
A proof of concept to showcase a new and more visceral illustration of the Rock Bull. Currently Under Armour has a Bull Shirt that is simply the Logo the rock uses. This illustration is more in your face and detailed. It also has a more intricate layout that draws the eye. It still retains the recognizable yellow used by the Rock on his signature shirts.
Illustration | Podcast Design | Merchandise Design
Had the pleasure of working with Smash Iron Fitness, a local Athletic Training Center specializing in athlete training and conditioning. They wanted to create a fun take on their love of podcasting, comics, and weight training. The host Carlo Paredes has guests who have interesting stories related to sports and facing adversity.
Illustration | Packaging | Art Direction | Product Design
Had the pleasure of working with Sticker-Monster.com. They are an agency based in Seoul, South Korea. They reached out to me and wanted to create a series of illustration based on my Ramen Samurai Illustration. Part of which was to create alternates that can be used on various mediums such as these Cigarette boxes and even in restaurant decor. The overall project was a great means of pushing the food concept and working the typography and color usage. Even the individual design of the packaging.
Illustration | Creative Direction | Product Design
Proof of Concept. A Plan B Board created in my own Style. Vibrant, detailed, clean, and fun. From an initial thumbnail sketch followed by a sketch to finalize the concept, and then hours pushing anchor points, and wearing out my Wacom pen. All with the intent of creating something fresh, something unique to my perspective.
This July we had Friday the 13th come by, but little did we know that it was also national French Fry day. So I combined the 2 and made a Fryday the 13th illustration. Fun little crossover to celebrate them both.
After messing around and making the Fryday the 13th illustration, I decided to continue with a fun illustration to keep the style and fun alive.
Me being the massive fan and Dragon Ball Nerd that I added the Prince of I made the initial sketches in Procreate on my iPad. Then made the Vector in Illustrator.
Me being the massive fan and Dragon Ball Nerd that I am decided to create a Dragon Ball set of Stickers and future gear. This being the third in the set, the best step dad of all time PICCOLO!!! Made the initial Sketch in Procreate on my iPad. Then made the Vector in Illustrator.
Apparel and Merch: Teepublic
Stickers: Store
Me being the massive fan and Dragon Ball Nerd that I added the Prince of all Saiyans to my Merch and Sticker Packs. I made the initial sketches in Procreate on my iPad Pro. Then made the Vector in Illustrator.
Apparel and Merch: Teepublic
Stickers: Store
My favorite movie of all time is Snatch. Which has an eclectic cast of characters each with their own defining visual aesthetic and style. One of my favorite characters (Mickey O'Neil) played by Brad Pitt is referred to as a "Pikey" a gypsy of sorts. He sports two tattoos on his chest of a funky cat that has a top hat. I found myself wanting to create a version of that really was more within my style and taste. So Vectored up a savage little Pikey Kitten. For sure this will be part of my sticker line up.
Part of the ODS Sticker series. A pooch full of creative bite.
My inner animal a Bearded Ox full of creative rage. Powerful and ready to lay out some vector lines. One of my personal animal characters where I fuse my vibrant style with a fun beastly twist.
Another fun addition to the Creative Rage Stickers. Every morning I am blasted in the ear by a Rooster begging me to create more art. A mash of Vector lines and cocky colors.
The Po... Vector slinging monkey of our Art Department. A visceral and viral monkey. Full of Creative Rage. A friend of the Sticker series made by yours truly.
Illustration | Branding | Creative Direction
Freddy Correa and I run a Podcast called Thanks for the Invite. We both do Stand Up Comedy in Las Vegas and this podcast revolves around the community here in town and in LA. The design came down to us both being apes with a podcast. I wanted the style to be vibrant, strong, and colorful. I created a custom Type and style for the Logotype. The ape design is both in a full color and one color variant. This helps with multi Medium use. Make sure to check out the Podcast and be prepared to be shocked and laugh.
Illustration | Branding | Creative Direction
Core Blend Training is an athletic Gym based in Georgia, they contacted me looking to create a custom Shirt that they can use in their gym, and could be sold to their clientele. The goal was to create a style and aesthetic that was fun, vibrant, family friendly, and still able to convey what it is they do. I spent some time researching their location, their gym, and some of their back story. I was able to find out they have a Gym Dog who is a Labradoodle. A really cute dog that was the perfect fit for the project. I based by initial sketches on this idea and went from their. After finalizing the sketch I created a Vector illustration that popped and really could be used well on a shirt. Overall a fun project that really let me take creative control and create a solution for a great client.
Client: Core Blend Training
Product Development for Alpha Iron Press a Texas based Apparel company, they reached out wanting to create a a new apparel illustration geared towards Crossfit lifters and the Crossfit Culture. I spent some time talking to the owner and getting a feel for theme and style they wanted to go with, they wanted an illustration that really hit that Conan the Barbarian or old school D&D book covers. From there I got great inspiration from Conan and created the WOD Slayer, a victorious here holding Kettlebell Skulls while perched on top of a wood workout box while wearing a weighted vest. All nods to what is called a "WOD" or Workout of the Day. The type had to fit the rough and barbaric theme, so Stone was the way to go. A mix of Conan and the Crossfit Culture all melted together to create a unique product.
Illustration | Poster Design | Creative Direction
Harley Davidson has a great wealth of art behind them, so having the opportunity offer my own style was great. This poster would focus on the growing popularity of Cafe racers and their aesthetic. From the at home garage guys who love to work on their bikes to that retro helmet with the bubble face shield. This skull would have a more fun retro style while holding strong to the Harley Davidson roots. The emphasis on simplicity with one color, but still have my won detailed visceral style.
Illustration | Branding | Creative Direction
Randall Thompson a Las Vegas Comedian needed a podcast cover. The idea was a combination of fun zombie brainstorming and some creative input on my part. The goal was finding a way to visually connect with Randall's style of comedy. Playing not only on his attitude and word play, but adding int a visceral and expressive use of color, and line weight.
Jason Halpin contacted me to create a Dr. Who Wedding Invite. I could not say no, and was excited to create a fun invite that not only celebrates their nerdy marriage, but played into their wedding theme. A really fun project overall. Thanks for checking out the work. A big hug and a high five.
Illustration | Apparel Development | Creative Direction | Branding
Comedian Manfred Hein reached out to Orozco Design to create a custom apparel illustration to be used as part of his merchandise during shows, and when he is on tour. The initial idea was to be a fun, relaxed image of him, after some time finding out what would work best with his appearance, his interests and his comedy he put forward the idea to make an illustration of him on a Motorcycle, having reviewed some of what he likes about motorcycles, I based the illustration on the artistic style of Ed Roth, a very well known Artist in the world of low brow and the muscle car scene in America at its height. The initial sketch was approved and from there I inked and colored digitally in Adobe Illustrator, overall the images fits his persona well. From the type face used and theme.
Client: Manfred Hein
Comedian Matt Dorman contacted me to create a Logo and an illustration, firstly the Logo was meant to have a tone that was both vintage and fun, one that lives up to the comedic styling of his comedy group. League of Extraordinary Nobodies is the name of the Comedy Group and the Logo, they hold shows which I have had the pleasure of performing on.
The illustration has a personal touch to it, Matt is not only a Veteran but he also suffered from PTSD, to the point the he attempted to commit suicide, which the firearm ended up misfiring. That being a very deep and emotional part of his life, however as a comedian he wanted to create a unique shirt that was both illustrative and touches on his past. One side of the king being the possibility of him being killed or the other him not going through with it, on the side where the bullet goes through is the contents of his comedy, words that best describe his mind set and style on stage. Overall a very unique illustration that I had the fortune to be a part of.
Client: LXN - Matt Dorman
Illustration | Creative Direction | Identity Design | Apparel Development
Brute Powerhouse is a Startup Gym Based in Las Vegas, they contacted us to create an Illustrated Logo that would be the face of the Gym and used as merchandise for the gym. Brute wanted a unique take on a Gym Logo, something that uses more of a visceral and Unique style; especially something we are known for. We proceeded to draft up some ideas that would have a very in your face style, which we prefer and typically do. We wanted to find what it meant to be a Brute, what does it feel like to expel power. Having looked at many ideas, we decided to go with a custom Gorilla, this was the best way to emphasis Brute, yet give it an Ogreish aesthetic, this really helped it standout and have that Dark Brute style.
Client: Brute Powerhouse
LIft4Life contacted us with a unique project request, they wanted a very unique and one off illustration to be used for a great cause; Lift4Life is a Non Profit that focuses on opening Power Lifting Gyms in poverty stricken areas around the world. Their goal is to spread the sport of Power Lifting and help communities through the sport, this was something we were very flattered and honored to be a part of.
With that said we set out to really make a very custom and detailed illustration, the concept was a mixture of various ideas, however making them work was key, Atlas is the iconic Greek Titan that embodies strength, but we wanted to make something different, so splitting Atlas between wood and stone shows growth and stability, the globe is a greek star globe symbolizing the vast space in which Atlas (Lift4Life) looks to hold up and help.
Please do make sure to check them out and buy a shirt, or donate. Their cause is a great one that is worth being a part of. Client name is linked to their site
Client: Lift4Life Worldwide
"MAY YOUR PIECE BE WITH YOU" A really fun project for a great cause. Snake Hound Machine reached out and requested an original illustration to help Alex’s Lemonade Stand Foundation for Childhood Cancer, the top rated charity that provides real help to children suffering from cancer and funds vital lifesaving research to end childhood cancer for good.
So with that said I felt that this was a great opportunity to help and use my talents and skills to help others. The idea was for a fun simple illustration to be used in a patch, which all profits go to the Charity. I can ramble on and on about the design, but really this is about helping and donating. To do so you can buy a patch through Snake Hound or donate directly, links to do so are below.
Patches: Snake Hound Machine
Donate: Alex’s Lemonade Stand Foundation for Childhood Cancer
Client: Snake Hound Machine
Please visit http://www.alexslemonade.org/ if you would like to help more.
A selection of works by Orozco Design, a quick overview of projects I have worked on, from Illustrations to Logos. You can check it out on Issuu, if you wish to have a PDF emailed to you feel free to get in touch.
ISSUU: https://issuu.com/orozcodesign/docs/ods-lookbook-8511
Site: orozcodesignstudio.com
Email: roberto@orozcodesignstudio.com
Instagram: orozcodesign
